How to Sell on Daraz as a New Seller in Pakistan
If you’ve got a product to sell and you’re scrolling through Daraz wondering how other people got their shops up and running, the good news is that the barrier to entry is low. You don’t need a registered company, a warehouse, or a big budget. You need a CNIC, a bank account, and products worth selling. This guide walks through the actual registration process, what Daraz takes in fees, and the practical decisions that separate a shop that gets its first sale within a week from one that sits empty for months.
Daraz is Pakistan’s largest online marketplace, and it gives small sellers access to a customer base most of them could never reach on their own. A side hustle guide on the platform pointed out that Daraz has over 20 million active users, which is the kind of reach a brand new Instagram shop simply can’t match on day one. That reach comes with real competition though, so getting set up correctly from the start matters more than people expect.
Is It Free to Start Selling on Daraz
Yes, and this is one of the more consistent facts across every source covering Daraz registration. Daraz’s own seller page confirms there’s no cost to open a shop. You only pay a small commission on your sales. A 2026 beginner’s guide echoed the same point directly: there are no monthly subscription fees or entry costs to open your shop, since Daraz runs on a commission based model where you only pay when you actually make a sale.
That doesn’t mean selling on Daraz is free of cost altogether. You’ll still spend money on packaging materials, product photography if you want listings that convert, and potentially delivery costs if you offer free shipping. The account itself, though, costs nothing to register.
Personal Account vs Corporate Account
Before you start the registration form, Daraz asks you to choose between two account types, and picking the right one from the start saves you a headache later.
A Personal account works if you don’t have a registered business with an NTN. You verify using your CNIC, and your bank account needs to be in the same name as the CNIC you submit. According to a step by step guide from Daraz Affordable, this is the recommended route for individuals, while a Corporate or SME account fits registered businesses that have NTN and company documentation ready to upload.
If you’re a small home based seller or someone testing a product idea before committing to a registered business, start with a Personal account. You can verify with your CNIC, and there’s an important detail worth flagging here: in a Personal account, your account title and CNIC need to match, while in a Corporate account, the business title and NTN need to align. Mismatched names between your registration details and your bank account are one of the more common reasons new sellers get stuck in verification.
Step by Step: Registering Your Daraz Seller Account
- Find the Sell on Daraz button. It sits at the top of the desktop homepage and at the bottom of the mobile site. Clicking it takes you to a landing page with details about becoming a seller, and a Start Selling button that opens the actual registration form.
- Choose your seller type. Select Personal or Corporate based on whether you have a registered business with an NTN, as covered above.
- Select your shop’s base country and fill in your basic details. This includes your name, contact number, and the email address you plan to use for your Seller Center account going forward.
- Upload your verification documents. For a Personal account, that means a clear photo of the front and back of your CNIC. A 2026 beginner’s guide specifically recommends having a clear photo of both sides ready before you start, since blurry or partial scans are a common cause of delayed verification. For a Corporate account, you’ll upload your business registration documents and NTN certificate instead.
- Fill in your bank information. This includes your account title, account number, bank name, branch code, and a clear picture of a cheque or bank account maintenance certificate. Daraz pays out your sales directly into this account, so accuracy here matters as much as the CNIC step.
- Submit your application. Once everything’s in, your shop goes into a verification queue.
- Order your packaging material right away. This step gets skipped by a lot of new sellers, but it’s worth doing immediately. You can only order Daraz branded packaging material using your registered email address, and doing it early speeds up your shop’s verification rather than slowing it down, since it signals to Daraz that you’re a genuine, active seller setting up shop.
What Daraz Actually Charges You
This is where new sellers tend to get caught off guard, since the headline “free registration” message doesn’t tell the full cost story. Once you start selling, Daraz takes a cut through several layered fees rather than a single flat commission.
A document detailing Daraz’s fee structure puts common commission rates at 2% to 5% for most everyday items and 8% to 14% for categories like fashion, with the overall range across all categories spanning from 0% up to 20% depending on what you’re selling. On top of the marketplace commission, expect roughly a 1.25% payment processing fee on your total sales revenue, plus VAT that typically lands between 13% and 16% depending on your province.
None of these numbers are fixed forever. Daraz updates its commission structure periodically, and the most reliable way to check your specific category’s rate is through Daraz University inside your own Seller Center account, under the Marketplace Commission Structure section. Don’t price your products based on a number you read in a blog post from a year ago. Check it directly before you finalize your pricing.
Building Your Margin Math Before You List Anything
Work backward from your selling price before you list a single product. Take your product cost, add your packaging cost, then subtract the commission percentage for your category, the payment processing fee, applicable VAT, and any delivery cost you’re absorbing. What’s left is your real margin, and it’s often noticeably thinner than new sellers expect on their first pricing pass. A side hustle guide covering this exact issue warned sellers to factor in these layered costs upfront specifically because so many new sellers price based on the product cost alone and end up with razor thin or negative margins once all the fees land.
Fulfilment by Merchant vs Fulfilment by Daraz
Once you’re verified and ready to list products, you’ll choose how orders actually get shipped, and this decision affects both your workload and your costs.
Fulfilment by Merchant, or FBM, means you handle your own packing and either wait for a Daraz rider to collect the order or drop it off at a designated Daraz Shop yourself. This is the standard starting point for most new sellers since it requires no upfront inventory commitment to a warehouse.
Fulfilment by Daraz, or FBD, means you send your stock to a Daraz warehouse in advance, and they handle picking, packing, and shipping on your behalf once an order comes in. This is generally recommended for higher volume sellers who can commit enough stock to make warehouse storage worthwhile, since it tends to improve delivery speed and reduces your day to day packing workload once you’re moving real volume.
For your first month or two as a new seller, FBM is the more sensible choice. It lets you test which products actually sell before committing inventory to a warehouse you’re paying to use.
Getting Your First Reviews
A side hustle guide focused on new Daraz sellers made a point worth repeating here: your first five reviews matter more than almost anything else on your shop in the early days. A brand new listing with zero reviews competes at a real disadvantage against established sellers, even if your product and price are genuinely better.
Focus your energy in the first few weeks on exceptional packaging and genuinely fast dispatch rather than spreading yourself across dozens of listings at once. A handful of well reviewed products with strong photos will outperform a wide catalog of untested, unreviewed listings every time in the early going. Respond to every customer message quickly too, since response time and order accuracy both factor into the seller ratings that influence how prominently your shop shows up in search results within Daraz itself.
Common Mistakes New Sellers Make
A few patterns show up repeatedly among sellers who struggle to get traction in their first few months.
Listing too many products too fast, before you’ve nailed photography and pricing on a smaller set, spreads your limited time thin and often results in mediocre listings across the board instead of a handful of genuinely strong ones.
Underpricing without accounting for the full fee stack, including commission, payment processing, VAT, and delivery, eats into margins fast and can leave a seller technically losing money on early sales without realizing it until they check their actual payout.
Ignoring the packaging order step until after verification slows down the whole process unnecessarily, since ordering early helps verification move faster rather than the other way around.
Skipping product photography in favor of manufacturer stock images hurts conversion, since Daraz shoppers scrolling through a category page respond more to listings that look like they were actually shot and styled by the seller rather than generic supplier photos that show up on ten other listings too.
Frequently Asked Questions
Do I need a registered business to sell on Daraz?
No. You can register as a Personal seller using just your CNIC. A registered business with an NTN is only required if you choose the Corporate account type.
How long does Daraz seller verification take?
This varies, but ordering your packaging material immediately after submitting your registration is reported to speed up the process, since it signals an active, genuine seller to Daraz’s verification team.
How much commission does Daraz take from sellers?
It depends entirely on your product category, ranging anywhere from roughly 2% for common items to as high as 20% for some categories, plus an additional payment processing fee of around 1.25% and provincial VAT of 13% to 16%. Check your exact category rate inside Daraz University in your Seller Center account.
Should I choose Fulfilment by Merchant or Fulfilment by Daraz as a new seller?
Start with Fulfilment by Merchant. It requires no upfront warehouse stock commitment and lets you test product demand before deciding whether higher volume justifies switching to Fulfilment by Daraz later.
Can I sell on Daraz from anywhere in Pakistan, or only major cities?
You can register and sell from anywhere in Pakistan with a valid CNIC, bank account, and active mobile number. Your location affects delivery logistics and timing more than your eligibility to sell.
Getting your first Daraz shop live is mostly a matter of having your CNIC and bank details ready and not skipping the packaging order step. Register your account this week, pick two or three products you know well to start with, and put real effort into the photos and pricing on those before you worry about expanding your catalog further.
